Cookie Policy

Good Work Lab Limited

The Good Work Lab
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

Company No. 15415819 | ICO Registration: ZC010023

hello@goodworklab.co.uk | +44 3334 440341

Last Updated: 27 October 2025

1. Introduction

This Cookie Policy explains how Good Work Lab Limited (“we,” “us,” “our,” or “Good Work Lab”) uses cookies and similar tracking technologies on our website (www.goodworklab.co.uk) and related digital services (collectively, the “Site”).

We are committed to transparency about how we collect and use data. This policy is designed to help you understand what cookies are, why we use them, and how to manage your preferences.

2. What Are Cookies?

Cookies are small text files stored on your device (computer, tablet, or mobile phone) when you visit a website. They allow websites to recognise your device and remember information about your visit, such as your preferences or login status.

Similar technologies include:

  • Web beacons (tracking pixels or clear GIFs) that measure website activity

  • Local storage and session storage that retain data on your device

  • Analytics tags that track user behaviour across pages

3. Types of Cookies We Use

3.1 Essential Cookies

These cookies are necessary for the Site to function properly. They enable core functionality such as security, network communication, and user authentication.

  • Cookie Name
  • Purpose
  • Duration
  • Provider
  • Session ID
  • Maintains your login session
  • Session
  • Good Work Lab
  • Security token
  • Protects against cross-site request forgery (CSRF)
  • Session
  • Good Work Lab
  • Consent preference
  • Remembers your cookie consent choice
  • 12 months
  • Good Work Lab

Legal Basis: Legitimate interest (GDPR Article 6(1)(f)) and contractual necessity.

3.2 Performance & Analytics Cookies

These cookies help us understand how visitors use the Site, which pages are most popular, and where users encounter errors. This information allows us to improve performance and user experience.

  • Cookie Name
  • Purpose
  • Duration
  • Provider
  • _ga, _gat, _gid
  • Google Analytics tracking
  • 2 years
  • Google LLC
  • _hjid, _hjRecordingEnabled
  • Hotjar session recording and heatmaps
  • 365 days
  • Hotjar Ltd

Legal Basis: Legitimate interest (GDPR Article 6(1)(f)) – we use anonymised data to improve the Site.

3.3 Marketing & Advertising Cookies

These cookies track your interactions with our Site and may be shared with advertising partners to display targeted content on other websites. They help us measure the effectiveness of marketing campaigns.

  • Cookie Name
  • Purpose
  • Duration
  • Provider
  • _fbp
  • Facebook Pixel tracking
  • 90 days
  • Meta Platforms, Inc.
  • li_buid, lidc
  • LinkedIn Insight Tag
  • 90 days
  • LinkedIn Corporation
  • ga*
  • Google Ads conversion tracking
  • 2 years
  • Google LLC

Legal Basis: Consent (GDPR Article 6(1)(a)) – we only set these cookies after you consent via our cookie banner.

3.4 Third-Party Cookies

We use third-party services that may set their own cookies:

  • MailerLite (email marketing platform): Tracks newsletter engagement and subscription status
  • Calendly (scheduling tool): Manages booking interactions
  • Notion (content management): May track embedded content views
  • YouTube (video embedding): Tracks video engagement

Each third party has its own privacy policy and cookie practices. We recommend reviewing their policies directly.

4. How We Use Cookie Data

We use cookie data to:

Maintain your login session and provide secure access to restricted areas

  • Analyse Site traffic, user behaviour, and engagement patterns
  • Identify technical issues and optimise Site performance
  • Personalise your experience and remember your preferences
  • Measure the effectiveness of marketing campaigns and content
  • Comply with legal and regulatory obligations
  • Prevent fraud and enhance security

5. Your Cookie Choices

5.1 Cookie Consent Banner

When you first visit the Site, we display a cookie consent banner. You can:

  • Accept all cookies – All cookies (essential, performance, and marketing) will be enabled
  • Reject non-essential cookies – Only essential cookies will be set; performance and marketing cookies will be blocked
  • Manage preferences – Customise which types of cookies you allow

Your choice is saved for 12 months and can be changed at any time.

5.2 Browser Controls

You can manage cookies through your web browser settings:

  • Chrome: Settings > Privacy and Security > Cookies and other site data
  • Firefox: Preferences > Privacy & Security > Cookies and Site Data
  • Safari: Preferences > Privacy > Manage Website Data
  • Edge: Settings > Privacy, search, and services > Clear browsing data

Most browsers allow you to:

  • View cookies stored on your device
  • Delete specific cookies or all cookies
  • Block cookies from specific sites
  • Block third-party cookies entirely

Note: Disabling essential cookies may prevent the Site from functioning correctly.

5.3 Opt-Out Tools

6. Data Protection & Security

6.1 Data Protection

Cookie data is processed in accordance with the UK General Data Protection Regulation (GDPR) and the Data Protection Act 2018. We are registered with the Information Commissioner’s Office (ICO) under registration number ZC010023.

6.2 Data Retention

  • Essential cookies: Deleted when you close your browser or log out
  • Performance cookies: Retained for up to 2 years
  • Marketing cookies: Retained for up to 90 days (unless you consent to longer retention)
  • Consent preferences: Retained for 12 months

6.3 Security

All cookie data is transmitted using TLS 1.3 encryption and stored securely. We do not sell cookie data to third parties. Marketing cookies are shared only with our advertising and analytics partners under strict data processing agreements.

7. International Data Transfers

Some of our third-party service providers (e.g., Google, Meta, LinkedIn) are based outside the UK and EU. Where data is transferred internationally, we ensure appropriate safeguards are in place, including Standard Contractual Clauses (SCCs) and adequacy decisions recognised by the UK and EU.

8. Your Rights

Under GDPR, you have the right to:

  • Access – Request a copy of the data we hold about you
  • Rectification – Correct inaccurate data
  • Erasure – Request deletion of your data (subject to legal obligations)
  • Restrict processing – Limit how we use your data
  • Data portability – Receive your data in a portable format
  • Object – Opt out of specific processing activities
  • Withdraw consent – Withdraw your consent to cookie use at any time

To exercise these rights, contact us at hello@goodworklab.co.uk or +44 3334 440341.

9. Changes to This Policy

We may update this Cookie Policy periodically to reflect changes in our practices, technology, or legal requirements. We will notify you of material changes by posting the updated policy on the Site and updating the “Last Updated” date above.

Your continued use of the Site following any changes constitutes your acceptance of the updated policy.

10. Contact Us

If you have questions about this Cookie Policy or our use of cookies, please contact:

Good Work Lab Limited

Email: hello@goodworklab.co.uk

Phone: +44 3334 440341

Address:

The Good Work Lab
71-75 Shelton Street
Covent Garden
London
WC2H 9JQ

ICO Registration: ZC010023

Data Protection Officer Enquiries:

If you wish to raise a concern about our data practices, you may also contact the Information Commissioner’s Office (ICO) at www.ico.org.uk or 0303 123 1113.

11. Cookie Consent Management

You can update your cookie preferences at any time by clicking the “Cookie Preferences” or “Manage Cookies” link in the footer of the Site, or by clearing your browser cookies and revisiting the Site.